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Advisory

I help companies build workplaces where people do their best work, grounded in first principles about how people are motivated. Most advice in this space repackages what other companies already do. I start from the evidence and build from there. The work falls into two halves, depending on where you are.

Institutional Design for Emerging Startups

The earliest decisions are the ones that define your legacy. From how you set goals to how you define ownership, I help founders design organizations from first principles. We ensure that autonomy and high-performance teams are hardcoded into the company DNA from day one, preventing the 'control creep' that slows down innovation.

Scale Without Complexity for Global Enterprise

If your compensation strategy relies on outdated rating systems and cascading individual goals, you likely have a 'control' culture by default. I partner with leadership to unwind these complex systems safely, replacing them with defensible pay structures that signal trust and allow your best people to focus on the work, not the scoreboard.

High-Impact Compensation Structures

Pay is the loudest signal a company sends. Most sales incentive plans are over-layered with 'kickers' and 'gates' that confuse the primary behavior you want to reward. I help simplify these models into legible structures that drive repeatable revenue and clear accountability for high-performing sales organizations.

Sales Effectiveness & Incentive Clarity

Beyond specific projects, I offer board-level and executive advisory for leaders navigating complex organizational change. Together, we build simpler, more defensible plans that reward the right outcomes and stay out of the way of your team's best work.

Ongoing Strategic Advisory

Engagement models range from focused organizational reviews to long-term retained advisory. Let's start with a conversation about what you are trying to change and what is standing in the way.

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